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Analysis of Augmented Reality Technologies and their Marketability in the Information Technology segment

Abstract

Here we analyze past approaches in designing and marketing Augmented Reality apps or devices, and discover key issues that prevented their mainstream adoption. We like to offer insights into novel approaches to marketing technology products; in particular Augmented Reality devices in Technology sector. We analyze marketing strategies in order to understand which have been successful and which problems should be avoided in future campaigns. Although other articles and blogs have discussed some of these topics prominently, none of them has discussed them with an interdisciplinary objective. We also attempt to understand how recent Augmented Reality and Virtual Reality devices have been perceived and reported by mainframe media. This topic includes human-computer interaction expert interviews, historical evolution models for consumer technology, and socio-cultural and political analyses.

Introduction
What is Augmented Reality?

Augmented Reality has become a hot topic, partly because of the Pokémon Go phenomenon (a popular game for mobile phones). Augmented reality (AR) refers to the juxtaposition of graphics or digital information onto what an individual is seeing in real-time. It is a live view of an environment in the physical world, with computer generated or virtual elements that augment or supplement that environment. This often looks like a hologram, where, for example, on top of a real table or cardboard sign, the user could see a tridimensional virtual object. The object would appear to be on top of the table or sign, integrated into the real physical environment.

Technologically speaking in essence Augmented Reality changes the world around the users as they know it. Google famously entered into the augmented reality sphere with its Google Glass project.

Although there are already-existing AR technologies that have been widely implemented successfully. They include cognitive displays for military plane pilots, navigation bots (including GPS assistants), and a number of predictive tools for car driving such as auditory feedback for detecting incoming cars in blind-spots, or distance measuring interfaces for parking slots.

Microsoft has also developed a pair of glasses called HoloLens. These shades allow the user to interact with HD holograms in real life. Voice control functions further enhance the connectivity of this out of the box technology.

On a Technology front, the use of Augmented Reality surprisingly dates back as far as the early 1990s but has only recently been thrust into the limelight by the emergence of smart phone applications and wearable interfaces which make use of the adaptive technology more aggressive.

Evolution

In the last few years we have seen many players trying to realize their vision for the next step in the evolution and implementation of augmented reality. Google attempted to popularize their Google Glass device. Epson made a heads-up display called the Moverio. Meta added sensors and made a more functional prototype. Despite all these attempts, they have not been able to make augmented reality mainstream yet technologically because of multiple teething factors.

The promising future of augmented reality-

Augmented Reality has become a hot topic, and as of even more recently a hot product, in the last few years it is currently projected to explode further, with a projected $90+ billion dollar industry in the next 4 years. There are many promising products currently in the works for big name technology corporations and also for smaller start-ups quickly making a name for them. Indeed, the failure of Google Glass hasn’t seemed to discourage the AR community at all.

Another promising application for AR is in the design and construction field. The interactive nature of augmented reality technologies allows for better contextual awareness for architecture and the building and designing process.

The Inition AR app for iPad can create work with 3D printers to create semantic architectural models of potential building projects, including floor plans and environmental factors such as geographical location and wind flows around the building.

Not only is there success in the future of AR, it’s actually projected to surpass the super-popular virtual reality technologies in coming years. With so much potential in entertainment, medical, architectural, military, and other contextual fields, this comes as no surprise for Amstar Technologies to provide ad-hoc consulting in this space as it’s a untapped market.

As long as we can overcome the practical application problems that are holding back the mass-production of many AR projects, such as health and safety concerns, poor battery life, and clarifying their practical purpose, the future of AR is looking big and bright and we look to partner with players who are catering that segment.

Reach out to us at AMSTAR Technologies to get the best of your Augmented Reality initiatives starting today.

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